@article{A_G_R_F, title={Global Market and Commercials: Understanding Cultural Diversities}, volume={22}, number={3}, journal={Knowledge & Process Management}, author={A, Calabrese and G, Capece and R, Costa and F, Di Pilo}, pages={167–180} }
@misc{Bennett, title={Becoming interculturally competent}, url={http://www.idrinstitute.org/allegati/IDRI_t_Pubblicazioni/1/FILE_Documento.pdf}, author={Bennett, M. J.} }
@book{Cateora_Gilly_Graham_2010, address={Burr Ridge, Ill}, edition={14th ed}, title={International marketing}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing&rft.au=Cateora%2C%20Philip%20R&rft.isbn=0071084215&bibid=121265&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F121265%253Fquery%253Dauthor%2525253A%25252528Cateora%2525252C%252BPhilip%252BR%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dauthor%252525253A%2525252528Cateora%252525252C%2525252BPhilip%2525252BR%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={McGraw Hill}, author={Cateora, Philip R. and Gilly, Mary C. and Graham, John L.}, year={2010} }
@article{Chen, Steven_2016, title={Cultural technology: A framework for marketing cultural exports - analysis of Hallyu (the Korean wave)}, volume={33}, url={http://search.proquest.com/abicomplete/docview/1762655779/31AD0C3BBBC74696PQ/1?accountid=16461}, number={1}, journal={International Marketing Review}, publisher={Emerald Group Publishing, Limited}, author={Chen, Steven}, year={2016}, pages={25–50} }
@article{Cleveland_Laroche_2007, title={Acculturaton to the global consumer culture: Scale development and research paradigm}, volume={60}, url={https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fdoi.org%2F10.1016%2Fj.jbusres.2006.11.006}, DOI={10.1016/j.jbusres.2006.11.006}, number={3}, journal={Journal of Business Research}, author={Cleveland, Mark and Laroche, Michel}, year={2007}, month={Mar}, pages={249–259} }
@article{Cleveland_Laroche_Hallab_2013, title={Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians}, volume={66}, url={https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fdoi.org%2F10.1016%2Fj.jbusres.2011.12.018}, DOI={10.1016/j.jbusres.2011.12.018}, number={8}, journal={Journal of Business Research}, author={Cleveland, Mark and Laroche, Michel and Hallab, Ranim}, year={2013}, month={Aug}, pages={958–967} }
@article{Cleveland_Laroche_Papadopoulos_2015, title={You are what you speak? Globalization, multilingualism, consumer dispositions and consumption}, volume={68}, DOI={10.1016/j.jbusres.2014.09.008}, number={3}, journal={Journal of Business Research}, author={Cleveland, Mark and Laroche, Michel and Papadopoulos, Nicolas}, year={2015}, month={Mar}, pages={542–552} }
@book{Doole, edition={Seventh edition}, title={International marketing strategy}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing%20strategy&rft.au=Doole%2C%20Isobel&rft.isbn=1473723701&bibid=146763&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F146763%253Fquery%253Dinternational%252Bmarketing%252Bstrategy%2526resultsUri%253Ditems%2525253Fquery%2525253Dinternational%2525252Bmarketing%2525252Bstrategy%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={Routledge}, author={Doole, Isobel} }
@article{Griffith_Hoppner_2013, title={Global marketing managers: Improving global marketing strategy through soft skill development}, volume={30}, url={https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fwww.emerald.com%2Finsight%2Fcontent%2Fdoi%2F10.1108%2F02651331311298555%2Ffull%2Fpdf}, number={1}, journal={International Marketing Review}, author={Griffith, David A. and Hoppner, Jessica J.}, year={2013}, pages={21–41} }
@book{Hollensen_2014, address={Harlow}, edition={Sixth edition}, title={Global marketing}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Global%20marketing&rft.au=Hollensen%2C%20Svend&rft.isbn=027377316X&bibid=130456&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F130456%253Fquery%253Dauthor%2525253A%25252528Hollensen%2525252C%252BSvend%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dauthor%252525253A%2525252528Hollensen%252525252C%2525252BSvend%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={Pearson}, author={Hollensen, Svend}, year={2014} }
@book{Keegan_Green_2015, address={Harlow}, edition={8th ed., Global edition}, title={Global marketing}, publisher={Pearson Education}, author={Keegan, Warren J and Green, Mark C.}, year={2015} }
@book{Kirton_Greene_2010, address={Amsterdam}, edition={Third edition}, title={The dynamics of managing diversity: a critical approach}, url={https://www.vlebooks.com/vleweb/product/openreader?id=UniLincoln&isbn=9780080966175}, publisher={Butterworth-Heinemann}, author={Kirton, Gill and Greene, Anne Marie}, year={2010} }
@book{Kotler_Keller_2016, address={Boston}, edition={15th edition ; Global edition}, title={Marketing management}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Marketing%20management%2F%20Philip%20Kotler%2C%20Kevin%20Lane%20Keller&rft.au=Kotler%2C%20Philip%20author&rft.isbn=1292092629&bibid=139637&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F139637%253Fquery%253Dkotler%252Bmarketing%2526resultsUri%253Ditems%2525253Fquery%2525253Dkotler%2525252Bmarketing%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@article{M, title={Localization is the key to going global with content marketing}, url={https://www.thetilt.com/content/global-through-localization-content-marketing}, author={M, Charski} }
@book{Mooij_2011, address={Los Angeles, [Calif.] ,London}, edition={2nd ed}, title={Consumer behavior and culture}, publisher={SAGE}, author={Mooij, Marieke K. de}, year={2011} }
@book{Muhlbacher_2006, address={London}, title={International marketing: a global perspective}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing%20a%20global%20perspective&rft.au=Muhlbacher%2C%20Hans&rft.isbn=1844801322&bibid=108424&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F108424%253Fquery%253Dinternational%252Bmarketing%252Bmuhlbacher%2526resultsUri%253Ditems%2525253Fquery%2525253Dinternational%2525252Bmarketing%2525252Bmuhlbacher%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={International Thomson Business}, author={Muhlbacher, Hans}, year={2006} }
@book{Peter_Olson_2010, address={Boston, Mass}, edition={9th ed. [International ed.]}, title={Consumer behavior & marketing strategy}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Consumer%20behavior%20%26%20marketing%20strategy&rft.au=Peter%2C%20J.%20Paul&rft.isbn=0071267816&bibid=116702&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F116702%253Fquery%253Dpeter%252Bconsumer%252Bbehaviour%2526resultsUri%253Ditems%2525253Fquery%2525253Dpeter%2525252Bconsumer%2525252Bbehaviour%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={McGraw-Hill}, author={Peter, J. Paul and Olson, Jerry C.}, year={2010} }
@article{Risko, Tünde CsaponeWiwczaroski, Troy, title={From Domestic Marketing through International Marketing to Intercultural Marketing}, volume={59}, url={http://search.proquest.com/docview/1629702308/BBB8FEE36F274A83PQ/1?accountid=16461}, number={3}, journal={Economic Affairs}, author={Risko, Tünde CsaponeWiwczaroski, Troy}, pages={439–447} }
@book{Schneider_Barsoux_Stahl_2014, address={Harlow}, edition={Third edition}, title={Managing across cultures}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Managing%20across%20cultures%2F%20Susan%20C.%20Schneider%2C%20Jean-Louis%20Barsoux%2C%20G%C3%BCnter%20K.%20Stahl&rft.au=Schneider%2C%20Susan%20C.%20author&rft.isbn=0273746324&bibid=136254&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F136254%253Fquery%253Dtitle%2525253A%25252528Managing%252Bacross%252Bcultures%2525252F%252BSusan%252BC.%252BSchneider%2525252C%252BJean-Louis%252BBarsoux%2525252C%252BG%252525C3%252525BCnter%252BK.%252BStahl%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dtitle%252525253A%2525252528Managing%2525252Bacross%2525252Bcultures%252525252F%2525252BSusan%2525252BC.%2525252BSchneider%252525252C%2525252BJean-Louis%2525252BBarsoux%252525252C%2525252BG%25252525C3%25252525BCnter%2525252BK.%2525252BStahl%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={Pearson}, author={Schneider, Susan C. and Barsoux, Jean-Louis and Stahl, GuÌnter K.}, year={2014} }
@article{Sheth_Sharma_2005, title={International e-marketing: opportunities and issues}, volume={22}, url={https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fwww.emerald.com%2Finsight%2Fcontent%2Fdoi%2F10.1108%2F02651330510630249%2Ffull%2Fpdf}, number={6}, journal={International Marketing Review}, author={Sheth, Jagdish N. and Sharma, Arun}, year={2005}, pages={611–622} }
@book{Usunier_Lee_2005, address={Harlow}, edition={4th ed}, title={Marketing across cultures}, url={http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Marketing%20across%20cultures&rft.au=Usunier%2C%20Jean-Claude&rft.isbn=0273685295&bibid=109099&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F109099%253Fquery%253Dmarketing%252Bcultures%2526resultsUri%253Ditems%2525253Fquery%2525253Dmarketing%2525252Bcultures%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue}, publisher={FT Prentice Hall}, author={Usunier, Jean-Claude and Lee, Julie Anne}, year={2005} }
@misc{EMCC Company network: Case example of Schneider Electric, url={http://www.eurofound.europa.eu/sites/default/files/ef_files/pubdocs/2008/045/en/1/ef08045en.pdf} }