1.
Usunier JC, Lee JA. Marketing across Cultures. 4th ed. FT Prentice Hall; 2005. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Marketing%20across%20cultures&rft.au=Usunier%2C%20Jean-Claude&rft.isbn=0273685295&bibid=109099&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F109099%253Fquery%253Dmarketing%252Bcultures%2526resultsUri%253Ditems%2525253Fquery%2525253Dmarketing%2525252Bcultures%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
2.
Doole I. International Marketing Strategy. Seventh edition. Routledge http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing%20strategy&rft.au=Doole%2C%20Isobel&rft.isbn=1473723701&bibid=146763&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F146763%253Fquery%253Dinternational%252Bmarketing%252Bstrategy%2526resultsUri%253Ditems%2525253Fquery%2525253Dinternational%2525252Bmarketing%2525252Bstrategy%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
3.
Mooij MK de. Consumer Behavior and Culture. 2nd ed. SAGE; 2011.
4.
Hollensen S. Global Marketing. Sixth edition. Pearson; 2014. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Global%20marketing&rft.au=Hollensen%2C%20Svend&rft.isbn=027377316X&bibid=130456&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F130456%253Fquery%253Dauthor%2525253A%25252528Hollensen%2525252C%252BSvend%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dauthor%252525253A%2525252528Hollensen%252525252C%2525252BSvend%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
5.
A C, G C, R C, F DP. Global Market and Commercials: Understanding Cultural Diversities. Knowledge & Process Management. 22(3):167-180.
6.
M C. Localization is the key to going global with content marketing. https://www.thetilt.com/content/global-through-localization-content-marketing
7.
Chen, Steven. Cultural technology: A framework for marketing cultural exports - analysis of Hallyu (the Korean wave). International Marketing Review. 2016;33(1):25-50. http://search.proquest.com/abicomplete/docview/1762655779/31AD0C3BBBC74696PQ/1?accountid=16461
8.
Risko, Tünde CsaponeWiwczaroski, Troy. From Domestic Marketing through International Marketing to Intercultural Marketing. Economic Affairs. 59(3):439-447. http://search.proquest.com/docview/1629702308/BBB8FEE36F274A83PQ/1?accountid=16461
9.
Griffith DA, Hoppner JJ. Global marketing managers: Improving global marketing strategy through soft skill development. International Marketing Review. 2013;30(1):21-41. https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fwww.emerald.com%2Finsight%2Fcontent%2Fdoi%2F10.1108%2F02651331311298555%2Ffull%2Fpdf
10.
Sheth JN, Sharma A. International e-marketing: opportunities and issues. International Marketing Review. 2005;22(6):611-622. https://go.openathens.net/redirector/lincoln.ac.uk?url=https%3A%2F%2Fwww.emerald.com%2Finsight%2Fcontent%2Fdoi%2F10.1108%2F02651330510630249%2Ffull%2Fpdf
11.
Cleveland M, Laroche M, Papadopoulos N. You are what you speak? Globalization, multilingualism, consumer dispositions and consumption. Journal of Business Research. 2015;68(3):542-552. doi:10.1016/j.jbusres.2014.09.008
12.
Keegan WJ, Green MC. Global Marketing. 8th ed., Global edition. Pearson Education; 2015.
13.
Kirton G, Greene AM. The Dynamics of Managing Diversity: A Critical Approach. Third edition. Butterworth-Heinemann; 2010. https://www.vlebooks.com/vleweb/product/openreader?id=UniLincoln&isbn=9780080966175
14.
Muhlbacher H. International Marketing: A Global Perspective. International Thomson Business; 2006. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing%20a%20global%20perspective&rft.au=Muhlbacher%2C%20Hans&rft.isbn=1844801322&bibid=108424&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F108424%253Fquery%253Dinternational%252Bmarketing%252Bmuhlbacher%2526resultsUri%253Ditems%2525253Fquery%2525253Dinternational%2525252Bmarketing%2525252Bmuhlbacher%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
15.
Peter JP, Olson JC. Consumer Behavior & Marketing Strategy. 9th ed. [International ed.]. McGraw-Hill; 2010. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Consumer%20behavior%20%26%20marketing%20strategy&rft.au=Peter%2C%20J.%20Paul&rft.isbn=0071267816&bibid=116702&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F116702%253Fquery%253Dpeter%252Bconsumer%252Bbehaviour%2526resultsUri%253Ditems%2525253Fquery%2525253Dpeter%2525252Bconsumer%2525252Bbehaviour%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
16.
Schneider SC, Barsoux JL, Stahl GK. Managing across Cultures. Third edition. Pearson; 2014. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Managing%20across%20cultures%2F%20Susan%20C.%20Schneider%2C%20Jean-Louis%20Barsoux%2C%20G%C3%BCnter%20K.%20Stahl&rft.au=Schneider%2C%20Susan%20C.%20author&rft.isbn=0273746324&bibid=136254&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F136254%253Fquery%253Dtitle%2525253A%25252528Managing%252Bacross%252Bcultures%2525252F%252BSusan%252BC.%252BSchneider%2525252C%252BJean-Louis%252BBarsoux%2525252C%252BG%252525C3%252525BCnter%252BK.%252BStahl%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dtitle%252525253A%2525252528Managing%2525252Bacross%2525252Bcultures%252525252F%2525252BSusan%2525252BC.%2525252BSchneider%252525252C%2525252BJean-Louis%2525252BBarsoux%252525252C%2525252BG%25252525C3%25252525BCnter%2525252BK.%2525252BStahl%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
17.
Cleveland M, Laroche M. Acculturaton to the global consumer culture: Scale development and research paradigm. Journal of Business Research. 2007;60(3):249-259. doi:10.1016/j.jbusres.2006.11.006
18.
Bennett MJ. Becoming interculturally competent. http://www.idrinstitute.org/allegati/IDRI_t_Pubblicazioni/1/FILE_Documento.pdf
19.
Cleveland M, Laroche M, Hallab R. Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians. Journal of Business Research. 2013;66(8):958-967. doi:10.1016/j.jbusres.2011.12.018
20.
EMCC Company network: Case example of Schneider Electric. http://www.eurofound.europa.eu/sites/default/files/ef_files/pubdocs/2008/045/en/1/ef08045en.pdf
21.
Cateora PR, Gilly MC, Graham JL. International Marketing. 14th ed. McGraw Hill; 2010. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=International%20marketing&rft.au=Cateora%2C%20Philip%20R&rft.isbn=0071084215&bibid=121265&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F121265%253Fquery%253Dauthor%2525253A%25252528Cateora%2525252C%252BPhilip%252BR%25252529%2526resultsUri%253Ditems%2525253Fquery%2525253Dauthor%252525253A%2525252528Cateora%252525252C%2525252BPhilip%2525252BR%2525252529%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue
22.
Kotler P, Keller KL. Marketing Management. 15th edition ; Global edition. Pearson; 2016. http://lists.library.lincoln.ac.uk/ui/forms/bookmarklet.html?fast=true&targetTitle=Capita%20for%20Lincoln&rft.title=Marketing%20management%2F%20Philip%20Kotler%2C%20Kevin%20Lane%20Keller&rft.au=Kotler%2C%20Philip%20author&rft.isbn=1292092629&bibid=139637&uri=http%253A%252F%252Flibrary.lincoln.ac.uk%252Fitems%252F139637%253Fquery%253Dkotler%252Bmarketing%2526resultsUri%253Ditems%2525253Fquery%2525253Dkotler%2525252Bmarketing%25252526target%2525253Dcatalogue%25252526facet%252525255B0%252525255D%2525253Dfulltext%252525253Ayes%2526facet%2525255B0%2525255D%253Dfulltext%2525253Ayes%2526target%253Dcatalogue