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Kotler P, Armstrong G, Opresnik MO, ProQuest (Firm). Principles of marketing [Internet]. Eighteenth edition, Global edition. Harlow, England: Pearson; 2021. Available from: https://proxy.library.lincoln.ac.uk/login?qurl=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Fulinc%2Fdetail.action%3FdocID%3D6127827
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Sanders K, Cogin JA, Bainbridge HTJ, ProQuest (Firm). Research methods for human resource management [Internet]. New York, New York: Routledge; 2014. Available from: https://proxy.library.lincoln.ac.uk/login?qurl=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Fulinc%2Fdetail.action%3FdocID%3D1576035