Kemp, Sandra, and Jenny Andersson, eds. 2020. Futures. Oxford: Oxford University Press. https://library.lincoln.ac.uk/items/223524?query=9780198806820&resultsUri=items%3Fquery%3D9780198806820%26target%3Dcatalogue%26facet%255B0%255D%3Dfulltext%253Ayes&facet%5B0%5D=fulltext%3Ayes&target=catalogue.
Kotler, Philip, Gary Armstrong, Marc Oliver Opresnik, and ProQuest (Firm). 2021. Principles of Marketing. Eighteenth edition, Global edition. Harlow, England: Pearson. https://proxy.library.lincoln.ac.uk/login?qurl=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Fulinc%2Fdetail.action%3FdocID%3D6127827.
Mankiw, N. Gregory, and Mark P. Taylor. 2020. Economics. Fifth edition. Andover: Cengage. https://library.lincoln.ac.uk/items/223234?query=9781473768543&resultsUri=items%3Fquery%3D9781473768543%26target%3Dcatalogue%26facet%255B0%255D%3Dfulltext%253Ayes&facet%5B0%5D=fulltext%3Ayes&target=catalogue.
Mothersbaugh, David L., Del I. Hawkins, and Susan Bardi Kleiser. 2020. Consumer Behavior: Building Marketing Strategy. Fourteenth edition. New York: McGraw-Hill. https://library.lincoln.ac.uk/items/222753?query=9781260566482&resultsUri=items%3Fquery%3D9781260566482%26target%3Dcatalogue%26facet%255B0%255D%3Dfulltext%253Ayes&facet%5B0%5D=fulltext%3Ayes&target=catalogue.
Sanders, Karin, Julie A. Cogin, Hugh T. J. Bainbridge, and ProQuest (Firm). 2014. Research Methods for Human Resource Management. Vol. 58. New York, New York: Routledge. https://proxy.library.lincoln.ac.uk/login?qurl=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Fulinc%2Fdetail.action%3FdocID%3D1576035.