Details
Statement of responsibility: Melissa A. Schilling
Copyright: 2017
ISBN: 1259255522, 9781259255526
Note:
Includes bibliographical references and index.
Note:
Pbk.
Note:
Previous edition: 2013.
Physical Description:
xvi, 320 pages : illustrations (black and white) ; 24 cm
Subject:
Strategic planning.; Technological innovations Management.; Business and Management.; New products Management.